New Trends in Cosmetics and Personal care

What do shoppers want from beauty and personal care brands? While the list is large, the central theme is clear: innovation. As the market continues to shift — and buyers continue to change and grow — at a rapid pace, brands must stay informed of the latest cosmetics and personal care industry trends.
The beauty industry is experiencing rapid growth, Social media has become a hub for discussions about beauty products, with many individuals using these platforms to share their feedback, reviews, and experiences with the products they use. Additionally, social media has also become a popular platform for selling beauty products, as these platforms are gradually integrating markets and shops.
Here are the top consumer trends in cosmetics and personal care brands, highlighting how the market continues to shift dramatically with changing technologies and buying behaviors.
1-Green Cosmetics and Sustainability
Sustainability has become a key focus in the cosmetics industry. Consumers are increasingly seeking products that are environmentally friendly and ethically produced. Green cosmetics aim to reduce resource use during production and use non-polluting chemicals. Brands are also adopting sustainable packaging, such as biodegradable materials and refillable containers.
Environmental awareness website TheRoundup reports that 78% of consumers feel that sustainability is important, and 55% of those same shoppers said they would pay more for eco-friendly brands.
Beauty and personal care shoppers understand how their beauty routines impact the planet, which is why they’re looking for accredited brands that meet environmental and ethical standards. Shoppers want to know if products are made out of sustainable, Earth- and body-friendly materials — and they want brands to put this information front and center.
Relate your products to overall health and wellness. If they’re made from organic and natural ingredients — or scientifically proven to improve well-being — feature this information loudly and proudly. Even better, make it a cornerstone of your brand identity.
Padideh Shimi Jam Company, by producing environmentally friendly and sustainable oleochemical products that meet the latest global standards, always strives to meet the needs of manufacturers seeking eco-friendly and sustainable solutions.
2- Clean Beauty
More and more consumers are starting to look at the ingredients in beauty products. As they start being more conscious of their purchases, the need for going the more eco route is also becoming more urgent.
Because of this, the global organic beauty market is projected to reach a value of more than US$ 15 billion by next year, 2025. This is what the beauty industry refers to as “clean” and this word has been used for skincare, makeup, cosmetics, hair care, and even body care. In Tiktok alone, Clean Beauty gained its own category and the top videos have reached more than 4 million views. Numerator’s purchasing data validated these sentiments, showing growth in household penetration for bar soaps, body wash, and hair and scalp treatments, primarily driven by Gen Z and Millennials. Outside of price, consumers showed a significant preference for clean products and ingredients that address certain needs. Gen Z and Millennials skewed even more towards natural products, along with those that are new and offer variety.
At Padideh Shimi Jam, we utilize natural raw materials such as coconut oil, soy, palm oil, and more in the production of our products. We are always committed to adhering to these principles in our manufacturing processes.
- Personalized Care
Personalization is a major trend in the cosmetics industry, as consumers are increasingly seeking products that cater to their individual needs and preferences. This trend is also evident in the efforts of manufacturers, who are constantly searching for diverse and innovative raw materials to incorporate into their new product formulations. At Padideh Shimi Jam Company, the marketing and research and development teams are dedicated to thoroughly investigating and analyzing the market, synthesizing new products, and expanding their product range.
4- Protective Personal Care
As the global heat levels start to rise the concern for sun exposure is also starting to rise. In response to that, the demand for sun protection products are starting to pop up.
UV protection has long been part of skincare routines but even more so now, consumers are becoming more conscious of the sun damage on their skin.
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